There has been quite a lot of buzz recently on the release of "Death of Adsense" and "Life After Adsense" reports by Scott Boulch.
Scott claims that it's not worth putting Adsense ads on websites anymore and he suggests Internet marketers to monetize their web pages by promoting cost-per-lead (CPL) or cost-per-sale (CPS) advertising offers.
So, is Adsense really dead?
Well, according to Scott Boulch his Adsense revenue dropped significantly after Google™ decided to separate Adwords search and content bidding.
It means that advertisers who use Google Adwords to promote their own or affiliate products and services can set different bid prices for keywords that surfers use for searching on Google™ (also partner sites, like AOL) and content websites.
I cannot agree with that because there were means to separate content bids from search before the new feature was introduced by Google™, too. Those who own and have studied Perry Marshall's "The Definitive Guide to Google AdWords" ebook will agree with me.
I am sure that not in all cases CPL or CPS offers would convert better and bring more income than Adsense because CPL and CPS offers require browsers to take extra steps in order to complete the offers, while Adsense ads bring you instant profit as soon as a surfer clicks on them. One has to test and see which method brings more revenue.
I think that the main reason why Scott Boulch released his reports was to quickly build a list of targeted prospects.
By giving away interesting reports he also has instantly built a relationship with his subscribers, and as soon as he introduced his new product called Click Flipping, many of his subscribers became his customers.
There's nothing new about monetizing websites with CPL or CPS offers, too. I agree with Scott that it's easy to track these offers and see which ones convert and which ones don't.
So, I don't think that Adsense is dead, but we can all learn from Scott that by using clever, viral Internet marketing strategy one can build a profitable online business in a very short period of time.
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