Summary:
If you rely on your web site to make money, then you're going to want to bring as many people to it as possible. There are many techniques to bring people to your web site. One very popular technique, because it's cost-effective, is search engine optimization.
Search engine optimization means that you have to set up your web site so that people find it easily by doing web site searches on certain words. Those words are called "keywords." So say that you have a web site selling golf products. Naturally, most of your customers will be interested in golf. Since you know this, when you do your search engine optimization, you target people that will be interested in golf. And you know that if someone is interested in golf, when they go to a search engine, they will be likely to use certain search terms if they're trying to find out more about golf or golf products. So in order to make your web site come up in their search results, you choose to use keywords in your web site that are the same keywords that you think these people will be doing searches on in the search engines.
This technique works best when you know which keywords related to golf are the most popular ones for people to do searches on. There's no use optimizing your web site for the search term "golf blankets" if almost nobody searches on that term. You're better off going with the term "golf balls" if that gets millions of searches per day.
Now, the trick is to choose the most popular search terms or at least to choose search terms that are moderately popular and that you have a good chance of being high in the rankings of. There's no sense in optimizing for the term "golf balls" if you're going to come up 4000th in the rankings for that term.
So obviously, finding out which keywords are best for your web site can save you time and help you make money. Wordtracker can help you do this.
The Product:
Subscription to an online service that helps you discover which keywords you may want to optimize your website for.
Pros:
Very easy to use.
Helps you find related words.
Tells you how often words are searched for.
Estimates the amount of search engine traffic for a term per day.
Tells you how much competition you'll have optimizing for a certain word.
Automatically compares the popularity of a keyword to the amount of competition you'd have using it to tell you whether it's worth your time to optimize for that keyword.
Allows you to simply click to create lists of keywords.
You can email a list of keywords to yourself or a client.
Cons:
You're paying for a subscription, not a life-long service. Once your subscription's up, you'll have to pay again if you want to continue to use it.
And since the "best" keywords for your website may change from time to time, you'll be dependent on Wordtracker to help you keep your website search engine optimized- and profitable.
Also, knowing which keywords to use is only part of the job of search engine optimization. Without actively optimizing your website for those keywords, this product will do you no good.
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